Healthy Thyme Meals
The Service Full Digital Package
For Healthy Thyme Meals, I lead the digital marketing strategy and storytelling behind the brand. I create campaigns that not only showcase their chef-crafted, gluten-free meals but also highlight the convenience and value of meal prep for busy families. My work includes designing social media content, email marketing flows, SMS campaigns, influencer partnerships, and packaging upgrades that position HTM as the go-to solution for healthier eating. By blending professional branding with a relatable, lifestyle-driven voice, I help them grow weekly orders and build stronger customer loyalty.
Something about the Problem
Healthy Thyme Meals came to me with an incredible product—chef-crafted, gluten-free meals—but they struggled to communicate their value online. Their content wasn’t showing customers why meal prep was a smarter choice than fast food or expensive takeout. Sales had plateaued, and they needed a strategy to boost orders, retain customers, and stand out in a crowded market.
Something about the Solution
I created a complete digital marketing system that highlighted convenience, cost savings, and health benefits. This included high-converting email and SMS flows, a fresh social media content strategy, and lifestyle-driven storytelling that connected directly with their target audience.
The Results
Healthy Thyme Meals went from stagnant sales to steady weekly growth. Their messaging now clearly positions them as the affordable, healthier alternative to takeout, and their content converts first-time buyers into repeat customers. With stronger branding and a loyal community, HTM is now scaling confidently toward their long-term growth goals.
