Organic To Go
The Full Service Digital Package
Organic To Go was founded with the mission of making fresh, organic produce from the Andalusian mountains accessible to expats and families living on the Costa del Sol. When I joined the project, the business needed a clear strategy to communicate its story and build trust in a new market.
I developed the brand’s digital presence through engaging content creation, social media campaigns, and influencer partnerships that highlighted the farmers, products, and lifestyle behind each box. Alongside storytelling, I built out email marketing flows and customer-focused campaigns that positioned Organic To Go as more than just a delivery service—it became a reliable source for seasonal, organic living.
Today, Organic To Go is steadily growing with a loyal customer base and a recognizable brand identity, showing that local, organic produce can be both convenient and exciting for modern families.
Something about the Problem
Organic To Go wanted to bring fresh, organic produce from Andalusian farms directly to expats and families on the Costa del Sol. While the quality of the products was unmatched, they faced a challenge: how to communicate their story, build trust quickly in a new market, and differentiate themselves from standard grocery delivery services.
Something about the Solution
I built a digital strategy focused on storytelling and community. This included content creation that showcased the farmers, seasonal products, and lifestyle benefits of eating organic; social media campaigns and influencer collaborations to grow awareness; and email marketing flows that educated and engaged customers while driving repeat sales.
The Results
Organic To Go has established itself as a trusted and recognizable brand in the local market. Customers see the company not just as a delivery service, but as a lifestyle choice rooted in health, sustainability, and convenience. With a growing loyal customer base, Organic To Go continues to expand its presence along the Costa del Sol.
